Company History

Preferred Marketing Group was founded in 1984 by Bill Fero and Charlie Watterman; serving the Southern California and Southern Nevada markets. They started with two lines and quickly were given the opportunity to represent some of the industry’s top brands, which are still represented by the Preferred Marketing Group today. Jeff Couch purchased Preferred Marketing in 2001. Jeff had previously been the Vice President of Sales and Marketing for Garland/US Range. Since taking the reins at Preferred Marketing Group, Jeff has significantly grown both overall sales and Preferred Marketing Group’s marketing territory. Brad Hitchcock, now President and Partner of Preferred Marketing Group, started with the firm as a Business Development Manager for the Las Vegas Market. After several years in this position, he went on to hold executive sales positions with some of the industry’s top brands. Brad rejoined Preferred Marketing Group in 2018.

Preferred Marketing Group boasts a sales force with combined industry experience of more than two hundred years, and backgrounds in engineering, consulting, and culinary arts; both as chefs and owners/operators, as well as foodservice dealers. Equal in significance to our outside sales efforts, Inside Sales support has always been a major focus with a team dedicated to sales support, estimating, and marketing.