New Logo Reflects Growth for Preferred Marketing Group
December 16, 2016
Preferred Marketing Group is proud to announce the launch of its new logo as part of the ongoing evolution of its brand. For over 30 years they have been the leading manufacturer’s sales and marketing agent for the commercial food equipment and supply industry serving all of California and Nevada. The company has grown significantly since its initial founding in 1984, and felt a rebrand would better position them for the future.
The new design reflects the full name of the brand rather than its acronym. The intent was to highlight the company’s representation of the “preferred” brands in the industry and showing that marketing these preferred brands is the company’s number one priority. The company kept the identifiable check mark for consistency, to show that “checking off of the box” as being preferred.
“We wanted a logo that emulates our unparalleled level of service and highlighted the fact that we are the go-to “preferred” company that major brands in the commercial food industry turn to,” said the Preferred Marketing Group Principal, Jeff Couch. “The main purpose when moving forward with a rebrand was to differentiate ourselves from other businesses both inside and outside the foodservice industry. We want to ensure our brand is recognizable as well as capture the company’s future direction.”
Preferred Marketing Group is excited about where the business is going and will also be unveiling a more current website in early 2017. The company’s promise is to delight its customers and the goal is to be the “preferred” group where customers and manufacturers will check the box as yes.
While the Preferred Marketing Group has launched a refreshed brand, the core values and foundation of the business remains the same. The Preferred Marketing Group continues to be a team of knowledgeable professionals dedicated to providing foodservice solutions through strong relationships and preferred brands in their marketing territory.